Part II: Creating your marketing and promotional materials.
The good old fashioned paper kind.
I spent 20 yrs in the Food & Beverage and Hospitality industries. Most were independant operations, not corporate run entities that had big budgets for advertising and hiring marketing people. I had to do advertising, sales, design, network and I ran the places too. Even when I was only the bartender, I still had to come up with marketing, promotions and specials. The on the job learning and formal training served me well then and it still does now. Having spent 35 years living and working in a huge (8 million people) and very competitive major metropolitan area and it's suburbs, I've had a little bit of exposure to doing these things.
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